strategy for this is based on the four strategic pillars “Focus on sanitary technology”, “Commitment to innovation”, “Selective geographic expansion” and “Continuous
business process optimization”. It is practiced daily by the highly motivated and qualified employees.

Geberit will continue to focus on sanitary technology, relying on the traditional three-tier sales channel. The company’s concentration is on those business areas in
the sanitary industry where own profound know-how and core competencies are available. The activities focus on sanitary systems and technologies for the
transport of water in buildings. Here, superior quality, integrated and water-saving sanitary technology are provided.

For Geberit, the ongoing optimization and supplementation of the product range are decisive for future success. Innovation strength is based on basic research in
areas such as hydraulics, statics, fire protection, hygiene or acoustics. The insights gained are systematically implemented in the development of products and systems for the benefit of customers.

The accelerated penetration of markets such as France, the United Kingdom, the Iberian peninsula, Eastern Europe and the Nordic countries is an important factor
for long-term success. Outside Europe Geberit concentrates on approaching the most promising markets, which are the following: North America, China, Singapore,
Australia and the United Arab Emirates. In these regions, the company mainly operates in project business, except for North America. In this context, the
existing high standards with respect to quality and profitability are always complied with.

Another focus relates to business processes. Through continuous process optimizations, Geberit intends to ensure a leading, competitive cost structure in the long
term. This is achieved, on the one hand, via Group-wide projects and, on the other hand, employees are identifying potential improvements in everyday work and
thus are able to make a major contribution towards a positive development.